INSULT and REVENGE: Lamborghini was founded because a driver of a Ferrari car by the name Ferruccio Lamborghini was insulted by Enzo Ferrari, the owner of Ferrari cars. Ferruccio Lamborghini then started a competing company, and his Lamborghini cars took a big chunk of the Ferrari market. Lessons: 1) Never insult anyone 2) Never underestimate anyone 3) Best revenge is a massive success